Brand design for a clinic management app.
During my 2.5 years on the Graphic Design team at Jane, I helped evolve Jane’s visual identity and marketing efforts to better reflect the thoughtful, human-centred care at the heart of the product. With the brand gaining traction and the team expanding, we needed a visual system that could grow with us—something more expressive, flexible, and campaign-ready.
Scaling Campaigns with Targeted Landing Pages
As Jane’s audience grew, so did the need to speak more directly to their goals and pain points. I worked closely with writers, and marketers to roll out a series of targeted landing pages —each with original graphics, clear messaging, and strong visual consistency. These pages massively helped us scale campaigns and drive acquisition.
Building High Impact Presentation Decks
Supporting many cross-functional teams involved creating a number of high-impact presentation decks. This empowered our Partner Marketing teams to promote, grow and maintain or powerful Ambassador program, which drove massive growth and was responsible for huge revenue throughout the business.
Building Brand Love with Beautiful Swag
Jane’s brand was extremely popular among it’s community of 100,000+ practitioners across the world. Among our community, there was often a massive desire for swag and merch so our practitioners could represent their love for the brand. As the designer assigned to external swag across the business, I had the pleasure of spreading Jane’s brand across it’s massive community, and bringing delight to a huge community of practitioners and clinics.
